Choose to Win

Earlier this year I was introduced to the phrase ‘#ChooseToWin’. I am all about motivation and unity but to be honest at first I didn’t get it. Choose to win? If that was everyone’s mindset…everyone would be winners. I grew up in the time where there was only one winner. In sports and in life you have to be the best to win. I just couldn’t wrap my mind around the idea that you could just make a choice to win.

I looked at #ChooseToWin as if you choose to wear a dress vs pants to work. Or you choose to go to bed a 9pm or waiting until 10:30pm. Or as if you simply choose to cook dinner at home or choose to grab Zaxbys to avoid making dishes. I make so many choices every day, just like you, and I know we would all #ChooseToWin if we wanted to.

That is what I didn’t understand for almost a whole year. It hit me like a ton of bricks and I final got it. It is not just a choice of win or lose. It is not a yes or no, a here or there. #ChooseToWin is having the mindset that you are not going to lose. Then having that mindset locked and loaded in your head, heart and soul that EVERY choice you are given throughout the day is focused on #ChooseToWin.

#ChooseToWin looks like choosing to get out of bed when you want to stay comfortable. #ChooseToWin looks like making a really good game plan and sticking to it. #ChooseToWin is picking the right attitude every day even when you don’t want to be happy. #ChooseToWin means being laser focused on each and every goal without letting distractions slip in.

Where I started the year without the understanding that everyone really can win, I am now a full believer that if we choose the next right choice and then the next we really all can win! In life and in the insurance world, there is more than enough space for everyone to win. We have the choice if we are going to choose to take the steps needed to win.

Like my dad always says, “In life there is only one thing you can control, and that is your attitude.” Once I let #ChooseToWin get more than surface level I fully understood the base meaning of #ChooseToWin is choosing a winning attitude. From there everything else is just choosing the next choice that aligns with what it looks like for you to win!

I don’t know about you, but I have chosen to do things this year that do not align with me winning. That’s in the past and there is nothing I can do to change it besides using it to motivate me to taking intentional steps daily to #ChooseToWin.

In this stage of life Adam and I have no option but to #ChooseToWin. We want to thrive in this season of me working and Adam knees deep in medical school. This looks like limiting tv because tv does not lead to us winning. It looks like going to bed by 10 and getting up at 5 to give us the time and sleep we need to choose to make the most of each day to be one step closer to our goals. It looks like us eating at home more to fuel our bodies with health and to stick to a budget.

#ChoosingToWin for us may look so different than what it looks like for you to #ChooseToWin. No matter what, let’s be proud of the choices we make and embrace the race we are all on! I have a strong feeling that there is more than enough room in the winner’s circle for all of us to win! We can all #ChooseToWin!

Much love, Colleen Howard



  1. Andrew Story
    27 Sep 2020 / 8:09 pm

    Love this!! Great reminder. We always have a choice, and we choose to win!

  2. Kevin Kavanaugh
    28 Sep 2020 / 7:11 am

    Very motivating!

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